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Velo3D Inc., a leader in advanced additive manufacturing (AM) for  metal parts, has appointed two new senior executives: Dr. Jose Greses, a managing director who will be based between Germany and Spain, and Xavier Fruh, a sales director who will be located in France. They join Jon Porter, who was appointed earlier this year as a European business development director based in the U.K.

Dr. Greses has worked for a number of leading European manufacturing companies in laser welding and 3D printing — most recently with GF Machining Solutions and, prior to that, for 14 years with German AM company . “Our goal is to help industries solve their engineering challenges by delivering unprecedented design freedom, part repeatability and quality in metal 3D printing,” says Dr. Greses.

Xavier Fruh has years of experience in the welding industry and, most recently, did business development around Europe for four years with , a French group specializing in AM technology. “I'm keen to support our customers in overcoming the limits of traditional manufacturing and to help them take advantage of everything that AM, the next generation of manufacturing engineering, has to offer,” says Fruh.

Benny Buller, founder and CEO of Velo3D, views his company's European growth as a sign of greater awareness of the production metrics delivered by advanced 3D-printing systems. “Expanding our footprint in Europe comes in response to new demand for the highest achievable levels of metal AM quality, as well as design freedom for industries such as aerospace, oil and gas and alternative energy," he says.

In March, Velo3D announced plans to merge with Jaws Spitfire Acquisition Corporation and become a public company.